These are the magazines we have chosen to compare:

http://uusu.org/files/ufouriaaprilweb.jpg

http://www.campuslifemagazine.ca/images/campus_life_magazine_cover_spring2008_large.gif

http://www.gerasimodesign.com/magazineCover2Linkin.jpg

1) From looking at the three magazines we have discussed and decided that they all have the same target audience which is the student catagory. The use of language is very discreet with all of them, however the Campus magazine includes numerous straplines which we think makes the magazines appear more professional. The mastheads of all the covers are in Sans Serif format which makes the impression that the magazine is quite modern. As for the colour throughout each of the magazines, we can see that they are all very bold and two of them are very warm in saturation. In contrast to these, the campus cover is far more believable as it has been shot using an array of 'cool' colours.

2) Out of the three magazines we have decided that the Campus magazine is the most genuine looking and therefore we would most likely read this. We have chosen this cover because of how the coverlines attracts our attention.

3) We have chosen to analize the Global music magazine.

The kind of person who would read this magazine would clear be a wide range of people as it has included very different genres of music on the cover.

The psychographic area this magazine falls under is clearly the Radical category as we can see that it appears to be quite rebelious as the cover model is dressed to suite more of a 'Rock' style.

The magazine itself is suited to a unisex audience as it is soley about music, however the rebelious appeal of the magazine could relate more towards the male audience.

One final point we would like to make is that the magazine is very eyecatching and if seen on a shelf, it would obviously stick out and draw in lots of attention.